Conservation

Insurance retention activity aimed at keeping valid, currently active policies in force and preventing avoidable lapse.

Conservation refers to insurer actions that preserve active policies, typically by helping policyholders stay current on required actions and payments.

Activities include reminder workflows, payment flexibility, and proactive communication before lapse triggers.

Underwriting and retention view

Conservation is not pricing; it is a retention workflow supported by customer behavior data and delinquency risk scoring. Higher retention stability improves portfolio quality and reduces claims leakage due to avoidable terminations.